These resources and guides allow Pinterest to take the guesswork out of what’s trending and let your team focus on cultivating the best creative for your goals. The platform itself provides various resources to inform targeting strategy and creative approach. How can a retailer add Paid Pins to their marketing mix? This demand is an excellent opportunity for advertisers to capture new customers or nurture existing ones – especially if your products align with Pinterest’s forecasts and trends. Several brands have yet to add Pinterest to their marketing mix, which explains why Pinterest is a content-deficient platform – there’s more demand for content than supply. Moments range from traditional, like a new home or upcoming holiday, to unique, like ‘winter cozy’ or ‘backyard bar’, allowing retailers to align their products with Pinners’ characteristic planning cycles throughout the year. This is often when users are planning for a “moment” around a seasonal or life event. The platform offers unique touchpoints for Pinners browsing or searching for ideas, such as Pin close-ups & saves, making it an interactive shopping destination while discovering new brands.īecause Pinners are planners, retailers with an active presence on the platform have the distinct opportunity to influence a consumer early in the buying cycle. Pinterest is often where buyers begin their purchase journey. But did you know that Pinterest users grew 37% last year? The platform is experiencing record engagement with 440 million active users, many of whom are searching for inspiration when deciding what to buy. If you’re trying to grow a brand, then you’re likely aware of Pinterest’s role in the consumer’s journey.
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